I started as a journalist — interviewing business owners, pop stars, writing on everything from real estate to beauty, always chasing the cultural shift behind the story.
The need to create, not just report, pulled me into PR — organizing brand activations covered by national TV, writing press releases picked up by media, leveraging the trends I was noticing in culture.
One day I was asked to build a social media department at the creative agency I worked for. I fully shifted to digital channels, and eventually founded my own social media marketing agency, which I ran for 8 years.
A desire to grow took me to Miami Ad School Europe, where I sharpened my strategic and copywriting skills — and won a D&AD New Blood Yellow Pencil along the way.
Today, I don't just define how brands can step into culture in a resonant, native way — I understand how people discover, share, and engage with content, and how that shapes business results.
The need to create, not just report, pulled me into PR — organizing brand activations covered by national TV, writing press releases picked up by media, leveraging the trends I was noticing in culture.
One day I was asked to build a social media department at the creative agency I worked for. I fully shifted to digital channels, and eventually founded my own social media marketing agency, which I ran for 8 years.
A desire to grow took me to Miami Ad School Europe, where I sharpened my strategic and copywriting skills — and won a D&AD New Blood Yellow Pencil along the way.
Today, I don't just define how brands can step into culture in a resonant, native way — I understand how people discover, share, and engage with content, and how that shapes business results.
HANDS-ON CREATIVE STRATEGIST:
FROM DECKS TO THE FEED
Education
Miami Ad School Europe,
Copywriting and concepting
Copywriting and concepting
NOVA IMS Lisbon,
Digital Marketing
Digital Marketing
Kazan State University,
Journalism
Journalism
Experience
2017–
Present
Present
2022–2023
2026
2025
2015–2017
Bestteller
social media agency, Founder
social media agency, Founder
BETC
Creative copywriter, internship
Creative copywriter, internship
INNOCEAN
Creative strategist, internship
Creative strategist, internship
Mediator PR agency,
Head of Social Media
Head of Social Media
Airsiders,
Brand Manager
Brand Manager
Languages
English
Russian
Portuguese
some random facts about me
