75% of 18-34 year olds turn to social media for health information. But women's health content is routinely banned, because algorithms mistake clinical language for explicit content.
Posts disappear without explanation. Creators self-censor to avoid being taken down. Individual complaints get dismissed as glitches.

TURNING ALGORYTHMIC BIAS
UPSIDE DOWN
New Bood '26 winner
The algorithm flags clinical language as explicit while letting slurs circulate freely. So we use the slur. Replace every instance of "vagina" with the word platforms already allow — cunt.

MAKING BIAS
IMPOSSIPLE TO IGNORE

A scientific white paper titled Emerging Insights in Cunt Health stops the scroll in a way that moral indignation never could. For content creators participation is low-effort but high-impact — one hashtag, one word, one creator at a time building a pattern too large to dismiss as glitches. And because the tone is absurdist rather than aggressive, it doesn't burn bridges with platforms — it builds pressure until they can't afford to stay seated.

ABSURDITY IS MORE SHARABLE
THAN OUTRAGE

STRATEGY
CW
MY ROLE:
Made on
Tilda