75% of 18-34 year olds turn to social media for health information. But women's health content is routinely banned, because algorithms mistake clinical language for explicit content.
Posts disappear without explanation. Creators self-censor to avoid being taken down. Individual complaints get dismissed as glitches.
Posts disappear without explanation. Creators self-censor to avoid being taken down. Individual complaints get dismissed as glitches.
TURNING ALGORYTHMIC BIAS
UPSIDE DOWN
UPSIDE DOWN
New Bood '26 Yellow Pencil winner
The idea: hack the algorithm by replacing the censored word “vagina” with the one platforms allow: “cunt.” What gets banned as health gets boosted as profanity, exposing a broken system in plain sight. From OOH to a rewritten scientific white paper and a creator-led movement, the campaign invited mass participation to surface and share censorship at scale. By turning contradiction into visibility, Cunt Say It transformed hidden suppression into public evidence, forcing platforms to face the bias they have coded into women’s health online.
CUNT SAY IT
STRATEGY
CW
MY ROLE:
