MUBI
SEEN IT ALL?
MY ROLE:
Strategy
Concept
CW
Concept
CW
Indie movies are weird.
Indie movies are for those who get it.
But are they?
We’re tired. Stuck in adulthood. Trapped in endless scrolls of recycled content. Algorithms numbing our senses.
So we crave the opposite — something raw. Unfiltered. Unexpected. Something that makes us feel again.
That’s where indie films come in. They take you places your mind never could — in a safe, hangover-free way.
Indie movies are for those who get it.
But are they?
We’re tired. Stuck in adulthood. Trapped in endless scrolls of recycled content. Algorithms numbing our senses.
So we crave the opposite — something raw. Unfiltered. Unexpected. Something that makes us feel again.
That’s where indie films come in. They take you places your mind never could — in a safe, hangover-free way.
RESEARCH
We looked into the brand*....
Bullseye framework for MUBI
We looked
into people*...
*Personas
STRATEGY
PROBLEM
INSIGHT
STRATEGY
People think they’ve seen it all and that indie movies have nothing new to offer
Sameness numbs, people seek a break from the ordinary
EDGE
Indie movies can expand consciousness
Indie movies take you somewhere your own mind never could
EXECUTION
OOH
Targeted socials
